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Fjällräven was founded by Åke Nordin 50 years ago and they have had one strong driving force: to develop products that make it easier for people to enjoy the countryside.

As far back as 1950 the founder developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its first office, which was the family’s one room flat at Örnsköldsvik, the brand has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts all around the world.